Sprite_

This was the first ever global marketing campaign for Sprite.

Its new clear bottle allows for greater recyclability, an important characteristic for gen-z, a target to whom gaining clarity is also vital because they’re the most (over)informed generation ever.

I was part of the team that worked on the amplification of the integrated campaign and these pieces called Refreshing Sips are a selection of the work we did for it which that included four commercials and tons of social media content across the globe.