Buenos Aires Bank_

ID’s

Buenos Aires Bank wanted people to know that they could open a bank account directly from their smartphones, only by scanning their ID and their face. This was a big deal in a country where half of the people are out of the financial system. 

But there is another hidden bigger benefit you get from this easy digital process: you can avoid that embarrassing moment where you handle your ID to another person and they discover your most treasured secret, like the fact that your middle name is Asser, or Diarra.

Copywriter: Ticiana Mancini
Art Director: María Bayón
Executive Creative Director: Gabriel Huici
CCO: Gonzalo Ricca
Agency: Don Buenos Aires
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