Mercado Libre_
Hat Trick
Mercado Libre needed to spotlight their fast shipping during a FIFA tournament they were sponsoring, with an idea that would really speak to Gen Z.
We found the perfect arena in the game itself, where competition and instant gratification already rule.
Senior Creatives: Ticiana Mancini & Álvaro Salazar
Creative Directors: Marcos Demarchi & Fernando Errecaborde
ECD's: Matias Lafalla & Ramiro Rodriguez Gamallo
CCO: Joaquín Cubría & Ignacio Ferioli
Agency: GUT Buenos Aires