Unicenter_
Gift a Family
Unicenter is a shopping mall that always associates its Christmas campaigns with heartwarming causes that contribute to make a good impact in society, and this time they wanted to see the results in numbers.
So we thought about how so many people buy animals and put them under the Christmas tree as presents, and how at the same time the number of animals living -and dying- on the streets has risen year after year… and we came up with the idea of encouraging people to give life and family as a present by adopting a shelter pet.
The best part of this project was that 20 dogs were adopted after 3 weeks of launching the campaign and more than 200 adoption forms were completed!
This campaign went viral on Twitter and had the best results in the history of Unicenter’s Christmas campaigns.
We created programmatic Instagram Story ads with different endings to show every dog that was part of the campaign and direct people to their adoption forms.
