Unicenter_
Gift a Family
Unicenter is a shopping mall that always associates its Christmas campaigns with heartwarming causes that contribute to make a good impact in society, and this time they wanted to see the results in numbers.
So we thought about how so many people buy animals and put them next to the Christmas tree as presents, and how at the same time the number of animals living -and dying- on the streets has risen year after year, and we came up with the idea of encouraging people to give life and family as a present by adopting a shelter pet.
The best part of this project was that 20 dogs were adopted after 3 weeks of launching the campaign and more than 200 adoption forms were completed!
This campaign had the best results in the history of Unicenter’s Christmas campaigns.
All adopted! :)
Copywriter: Ignacio Grosman & Ticiana Mancini
Art Director: Matías Winger
Creative Director: Ezequiel Kordon
Executive Creative Director: Gabriel Huici
CCO: Gonzalo Ricca
Agency: Don Buenos Aires