Young Lions_
Recypes
When Covid-19 crashed everyone’s plans in 2020, we were all bound to do some serious improvisation.
So, to tune in with the general mood we decided to participate in this special virtual edition of Young Lions at the very last minute.
After 48 hours of hard work we got a third place out of the global competition, which this time had 928 entries from 71 countries.
The brief was for UNWFP, they needed an idea to help people waste less food at home, in an easy and habit-changing way to create a long term behaviour.
This was our idea:
:)
Senior Copywriter: Ticiana Mancini
Senior Art Director: Álvaro Salazar