Mercado Libre_
Real Street Style
Mercado Libre wanted to be a fashion destination for people in Latin America. We had to connect with Gen Z and get them to consider our platform when they wanted to buy sports clothing items.
Since Street Style is a big thing nowadays, we crossed the data of the most sold items in the fashion category in Mercado Libre with the addresses of the deliveries and offered people the trendiest Street Style of all: the one everyone’s wearing in real time, the Real Street Style.
Senior Copywriter: Ticiana Mancini
Senior Art Director: Álvaro Salazar
Creative Directors: Laura Rapela & Diego Fernández Posada
ECD's: Matias Lafalla & Ramiro Rodriguez Gamallo
CCO: Joaquín Cubría & Ignacio Ferioli
Agency: GUT Buenos Aires